As a lawyer, have you ever wondered how your clients would describe you? Would they say you're client-focused? Commercial? Concise? Cost-effective?
If not, you might be interested in Australian Business Lawyers. Lawyers Weekly has an article on how the Sydney-based firm has built a successful workplace law practice over the past 10 years by making life simple for its clients. So, how has ABL done it?
One way has been by ensuring that written advice is as straightforward as possible. Many firms aspire to write in Plain English. ABL actually does.
Another way has been by providing clients, most of whom are HR professionals, with access to HR Advance, the firm's online documents service. ABL created HR Advance by combining its deep employment law expertise with Exari's document assembly platform. The Lawyer's Weekly article explains:
[HR Advance is] a toolkit of HR documents which HR professionals can use to generate workplace-related documents online via sets of simple questionnaires. According to [Managing Partner, Tim] Capelin, the toolkit recognises that certain areas of workplace law are essentially becoming commodities, and while most law firms will attempt to produce consulting services around such areas, ABL believe the process can be much cheaper and simpler.
Thousands of subscribers pay a subscription fee which the firm says is usually less than what it would cost for one consultation session with a law firm. The product won an award for IT innovation in law in 2007.
All firms claim to be client-focused. ABL is one of the few that has actually done something about it by developing an offering tailored to its clients' needs.
To learn more about Exari solutions for HR, click here.
Do you know of other firms that are reinventing the way legal services are provided? If so, let us know in the comments below. We'd love to hear about it.