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The ultimate customer complaint letter?

The ultimate customer complaint letter?

January 28, 2009 Dahna Ori Document Generation  

We've all had our fair share of 'customer service nightmares'.  But a recent complaint letter to Richard Branson takes customer feedback to a whole new level.  It starts:

Dear Mr Branson

REF: Mumbai to Heathrow 7th December 2008

I love the Virgin brand, I really do which is why I continue to use it despite a series of unfortunate incidents over the last few years. This latest incident takes the biscuit.

The letter has been reproduced in full here, and is a great example of how a well drafted communication can have significant impact.

A while back we created this customer feedback letter template to help you quickly and easily communicate your dissatisfaction (or satisfaction) to your service provider of choice.  Try it out and send us your ideas on ways it can be improved.


Dahna Ori is Exari’s Digital Marketing Specialist. Reach out on twitter @ExariDahna