Eat Your Dog Food

Wikipedia defines eating your own dog food or dogfooding as a way for a company to demonstrate confidence in its own products.


The idea is that if the company expects customers to buy its products, it should also be willing to use those products itself. Hence, dogfooding can act as a kind of testimonial advertising. The marketing folk tend to refer to the same concept as the slightly more urbane “drinking your own champagne.”


There are many advantages of dogfooding and getting all of your staff using your product suite similar to the way your clients do. Familiarity and confidence with your offerings is vital for any product company, and figuring out UI glitches early and often is an added bonus.


So does Exari eat our own dog food?


Of course we do. And it’s delicious.


Here are a few ways we chow down on our own products:


Sales – Our sales team generates NDAs, proposals and contracts via our document assembly tool, DocGen™. We even use an ROI template created by our system to help prospects see and understand the value our technology offers.


Delivery – We use our software to determine client needs. As our software suite can be installed in many different enterprise environments, we have automated an installation guide that walks the client through an interview specific to their needs. The client ends up with a guide that is highly customized and does not include any irrelevant options.


Finance – We plug all of our contracts including our statements of work into Exari’s contract lifecycle management system, Contracts™, where they are tracked and measured so we never miss key events, such as renewals. With all of our contracts in our own system, not only do we practice what we preach, we truly reap the rewards: we can easily locate any contract or clause to understand our responsibilities and obligations whenever we want. At Exari we don’t just eat our own dog food – we feast on it.


How do you eat your own dog food?


I’d love to hear from you at @liptonj or leave a note in the comments.


Justin Lipton is CFO and Co-Founder at Exari

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