Exari Mobile Site
Marketing Specialist

Marketing Specialist

Marketing Specialist

Reports To: Senior Marketing Manager
FLSA: Exempt
Location: Boston  

To apply, please submit a cover letter and resume to jobs@exari.com.

GENERAL SUMMARY

Exari is seeking a Marketing Specialist to join its B2B marketing team in Boston. This role is ideal for an ambitious and creative marketeer looking to expand their skills with exciting and meaningful work. If you are creative, collaborative, a self-starter, energetic and eager to contribute to the growth of a great software company, read on.

The Marketing Specialist will support the marketing team to execute on its digital marketing strategy in a wide variety of projects ranging from: demand generation, events, social media, marketing operations, advertising, and sales enablement. There will be a lot of focus on creating and editing content in many formats, with SEO in mind, to help drive traffic growth, bring in MQL’s and nurture existing leads.

The right candidate will be excited to ramp up quickly, cares about the quality of their work, and can thrive in an environment of constant change. In addition to a passion for writing clearly and being an innovative thinker, the successful candidate is someone that is comfortable collaborating, can independently prioritize tasks, is able to speak their opinion and can identify potential problems or opportunities that need attention.

RESPONSIBILITIES

  • Research, analyze and write quality blog posts with SEO in mind – you will manage our blog and strategy for aligning with campaigns and events.
  • Create content and research relevant articles for managing the execution of social media activities and grow audiences
  • Maintain an editorial calendar
  • Support the team on marketing projects such as content strategy, case study creation, press releases, webinars, or other various inbound / outbound marketing activities
  • Support marketing team with event planning and coordination
  • Proactively edit existing collateral and /or update outdated content
  • Conduct an internal content audit for nurture campaigns
  • Collecting data from digital channels and other sources to enable the marketing team to analyze marketing campaigns and understand what is/isn’t working
  • Conduct market and competitive research to support business decisions and marketing tactics

QUALIFICATIONS

  • 1-4 years’ experience on a B2B marketing team, preferably in the software industry
  • Bachelor’s degree, preferably in marketing, journalism or communications
  • Experience in managing social media accounts and optimizing for each platform
  • Excellent written and verbal communication skills
  • Excellent attention to detail
  • Positive attitude and team player mindset
  • Ability to multi-task and meet deadlines
  • Skilled in Microsoft Powerpoint, Word & Excel
  • Working knowledge of Adobe Creative Cloud a plus
  • Hubspot and / or Salesforce knowledge a plus

WORKING CONDITIONS/PHYSICAL DEMANDS

  • Casual business environment in Boston’s Back Bay
  • Occasional business travel (less than 10%) may be required

To apply, please submit a cover letter and resume to jobs@exari.com.

Note to Recruiters and Placement Agencies:

Exari does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website or to any Exari employee. Exari will not pay fees to any third-party agency or firm and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Exari and will be processed accordingly.

Disclaimers:
Applicants, as well as position incumbents, who become disabled as defined under the Americans with Disabilities Act must be able to perform the essential job functions (as listed) either unaided or with the assistance of a reasonable accommodation to be determined by management on a case by case basis.

Exari is committed to the principle of equal employment opportunity. Applicants for employment and employees are reviewed on their individual qualifications for a position. Under no circumstances will Exari discriminate against qualified persons on the basis of race, color, religious creed, retaliation, national origin, ancestry, sexual orientation, gender, gender identity/expression, disability, mental illness, genetics, choice of health insurance, marital status, age, veteran status, or any other basis prohibited under applicable law.