The #1 way to boost productivity this year

Last week Telstra, Australia’s largest telecommunications company, released The Telstra Productivity Indicator which outlines key findings from a survey they commissioned of “300 leaders of business and government organisations and their perspectives on productivity.”


The survey found that respondents’ top priority for ICT (information and communications technology) investment to improve productivity in the next 12 months is automating more processes and forms online.

Their second priority is to enhance their organisation’s e-commerce capabilities by providing customers with online, self-service facilities.

Below is a list of the respondents’ top 12 priorities (orderered according to the previous year’s experience, as opposed to the coming year’s priorities).

Priorities(Click image to enlarge)

As summarised in the report:

“Australia’s largest organisations attach greatest importance to improving their web and online capabilities, both internally and externally. Organisations are looking to automate more processes and forms online and to enhance their e-commerce capabilities, increasing the number of core business functions carried out online to improving productivity.”

The report also found that early adopters of technology see much higher increases in productivity than late adopters.

Early-Adopters(Click image to enlarge)


What does this mean for Exari customers?  The three take-aways for me are:
  1. They don’t adopt leading-edge technologies like Exari simply for technology’s sake.  It is clear that the implementation of these systems provides real competitive advantage.
  2. They’re ahead of the game in terms of the efficiency improvements that they have managed to achieve by automating core business processes and moving them online.
  3. Their competitors are claiming to be waking up to the opportunity.

2009 is shaping up as an interesting year.

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