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Exari’s customer, staff and business philosophies

Exari’s customer, staff and business philosophies
Exari’s customer, staff and business philosophies

July 10, 2009 Dahna Ori News and Events  

Company culture is heavily influenced by the views of its leaders, particularly the people who’ve been around since ‘Day 1′. Exari co-founder and Chief Technology Officer, Dr. Justin Lipton, is one such person.

Juz recently started blogging over at CIO. So, I’ve decided to review some of his posts to provide insight into aspects of Exari’s approach to doing business.

Eating your own dog food

For us, that means using the Exari document generation platform internally for all manner of template automation. Why? One reason is to help everyone in the company to better understand things from the customer perspective.

Walking the walk

At Exari Juz (and other senior execs) get their hands dirty by regularly taking support calls, doing coding, and helping with other front-line work. The aim here is to gain first-hand experience of the issues faced by the majority of our staff.

What the CEO tells you and what she’s really saying

This is a lighthearted look at the disconnect that sometimes exists between the CIO and the CEO. The lesson for me is that clear communication is extremely important. That can be a challenge for distributed companies like ours (with offices in the US, Europe and Asia, we’re spread across 14 times zones). One way we try to overcome the ‘tyranny of distance’ is by having weekly inter-office web/phone conferences; even when there is no formal agenda.

In a nutshell, at Exari we think it’s really important to make sure we’re on the same page as all our stakeholders (gotta love that work) by maintaining regular contact and also by ‘walking a mile in their shoes.’

(P.S. Juz hates the ‘Dr’ prefix that denotes his PhD credentials; which is precisely why I included it in the intro)


Dahna Ori is Exari’s Digital Marketing Specialist. Reach out on twitter @ExariDahna